CPC (Cost Per Click)
The price of a single moment of someone's attention.
Paid media insights, in plain language.
A living glossary of the metrics, platforms, and ideas behind measurable marketing performance.
CTR (Click Through Rate)
The gap between being seen and being chosen.
Quality Score
Google's polite way of asking, 'Do you actually deserve this click?'
ROAS (Return on Ad Spend)
The scoreboard that turns marketing from art into arithmetic.
Conversion Rate
The moment curiosity finally signs its name.
Retargeting
A gentle reminder for the ones who almost said yes.