I'm Pradeep Singh Dasauni, a Performance Marketing Specialist based in Gurugram, India, with 3+ years of paid media experience managing 200+ client accounts and ₹30 Lakh monthly ad spend across SaaS, E-Commerce, Travel, and Automotive verticals.
Currently at Cognizant, I own the full campaign lifecycle—from technical account audits and conversion tracking architecture to smart bid optimization, structured A/B testing, and forward-looking client reporting. I have consistently delivered measurable outcomes: a 30% ROAS improvement, 25% average CPA reduction, and 20% CTR lift across my portfolio.
My foundation in Mathematics & Statistics (B.Sc., Kumaun University) gives me a formidable analytical discipline. I build GA4 and GTM tracking setups from scratch, close multi-touch attribution gaps, and ensure every single optimization decision is backed by clean, incontrovertible numbers.
Quantifiable Impact & Experience
Managing full-funnel paid media across SaaS, E-Commerce, Travel & Automotive verticals.
Directly driving growth across global B2B and high-velocity D2C brand portfolios.
Consistently pacing high-budget campaigns with strict delivery and zero budget leakage.
Delivered via Smart Bidding selection (tROAS/tCPA) and campaign restructuring.
Achieved by expanding negative keyword lists and eliminating low-intent traffic.
Driven by structured testing of headline angles, CTAs, and dynamic keyword insertion.
Corporate Journey & Work Experience
Google Ads Specialist
Cognizant- Manage paid media campaigns across Search, Display, YouTube, Shopping, Demand Gen, and Performance Max (PMAX) for 200+ client accounts with ₹30 Lakh monthly ad spend.
- Delivered a 30% improvement in ROAS across managed accounts through Smart Bidding strategy selection (Target ROAS, Target CPA, Maximize Conversions), campaign restructuring, and continuous bid adjustments.
- Reduced average CPA by 25% by rebuilding campaign structures, expanding negative keyword lists, refining audience targeting, and eliminating low-intent traffic segments.
- Drove a 20% increase in CTR through structured A/B testing of Responsive Search Ads (RSAs) testing headline angles, CTAs, and dynamic keyword insertion across the account portfolio.
- Improved campaign conversion rate by 15% (CVR) by aligning ad copy with landing page messaging, tightening audience segmentation, and shifting budget toward high-converting ad groups identified through GA4 funnel analysis.
- Built GA4 and GTM conversion tracking configurations from scratch for multiple client accounts, closing critical attribution gaps and enabling accurate measurement of micro-conversions and assisted conversion paths.
- Conduct in-depth account audits to surface structural inefficiencies, keyword cannibalization, and budget leakage; reallocate spend dynamically to best-performing channels and pause underperforming segments.
- Develop advanced remarketing and audience segmentation strategies including Customer Match, in-market audiences, and RLSA to re-engage high-intent users across the full funnel.
- Produce weekly and monthly performance reports with trend analysis, budget pacing updates, and forward-looking forecasts; present recommendations directly to client stakeholders.
- Collaborate with technical Ad Ops teams to diagnose tracking discrepancies, improve ad delivery accuracy, and maintain data integrity across all client dashboards before reporting cycles.
- Streamlined account onboarding workflows, cutting average campaign launch time by 15% and reducing time-to-live for new client engagements.
Client Operations Associate
Tech Mahindra · Flipkart Process · Indian Multinational Technology Company- Handled 1,200+ client interactions per month for one of India's largest e-commerce platforms (Flipkart), resolving complex account issues with a focus on data accuracy, fast resolution, and stakeholder satisfaction.
- Maintained a 90%+ CSAT score by delivering consistent, first-contact resolution for high-priority escalations and keeping clients informed at every stage of issue resolution.
- Coordinated across operations, product, and technical teams to communicate account updates and timelines clearly to client stakeholders, building cross-functional communication discipline directly transferable to paid media.
- Maintained detailed CRM records of client interactions and account changes, demonstrating rigorous data discipline and reporting rigor central to performance marketing analysis and attribution work.
- Identified recurring process inefficiencies in account handling workflows and implemented structured improvements, contributing to measurably faster resolution cycles and higher operational accuracy.
Complete Technical & Domain Expertise
Core Focus Areas & Execution Stack
Google Ads & PMax
Search, Performance Max, Video, Shopping & Demand Gen — engineered for maximum intent capture and scalable revenue.
Paid Social (Meta Ads)
Strategic audience architectures, creative testing, retargeting funnels, and high-converting creative scaling execution.
Analytics & GA4 Tracking
GA4/GTM custom setups, custom conversion events, Looker Studio dashboards, and deep Excel attribution modeling.
Verified Certifications (Skillshop & Microsoft)
Academic Foundation
Bachelor of Science (B.Sc.) Mathematics & Statistics — Kumaun University Govt. MBG PG College (2016–2019)
Rigorous statistical training that directly powers performance attribution, predictive smart bidding analysis, and multi-channel experimental A/B testing.
Open to performance marketing opportunities at growth-focused enterprise and D2C brands.
Let's discuss how data-driven paid media architectures and clean conversion tracking can scale your customer acquisition while driving down costs.