I'm Pradeep Singh Dasauni, a Paid Search Senior Associate based in Gurugram, India. I specialize in SEM, Google Ads, Google Ads Editor, SA360, DV360, Meta Ads, GA4, and Google Tag Manager.
Currently at Digital Minds Group, I build, manage, and optimize paid search campaigns across campaign structure, keyword and search-term strategy, bidding, budget pacing, measurement, and reporting. During three years at Cognizant, I delivered measurable outcomes including a 22% CPA reduction, 17% CTR lift, and 15% conversion-rate improvement across my portfolio.
My foundation in Mathematics & Statistics (B.Sc., Kumaun University) supports a disciplined approach to campaign analysis and testing. I use GA4, GTM, Excel, and platform reporting to turn performance data into clear optimization decisions.
Quantifiable Impact & Experience
Progressed from Paid Media Executive to Senior Performance Marketing Specialist.
Managed end-to-end across Google Ads and Meta Ads campaigns at Cognizant.
Achieved through bidding, keyword, and audience optimization while maintaining target ROAS.
Driven by regular A/B testing of ad copy and creative.
Supported by GA4 analysis and actionable weekly performance reporting.
Maintained while handling 40+ daily inquiries at Tech Mahindra.
Corporate Journey & Work Experience
Paid Search - Senior Associate
Digital Minds Group- Build, manage, and optimize paid search campaigns with close attention to campaign structure, keyword strategy, search-term analysis, bidding, and budget pacing.
- Use Google Ads and Google Ads Editor for campaign creation, bulk updates, account management, and ongoing optimization.
- Work across SA360, DV360, GA4, and GTM to strengthen measurement, performance analysis, and reporting workflows.
Senior Performance Marketing Specialist / Paid Media Executive
Cognizant- Built full-funnel strategies using Search, Performance Max, and Demand Gen; monitored daily pacing and optimized budget allocation in Google Ads and SA360.
- Managed and optimized DV360 programmatic campaigns for large-scale accounts and analyzed datasets in Excel using Pivot Tables and XLOOKUP.
- Managed end-to-end Google Ads Search and Display plus Meta Ads campaigns with $10K+ in monthly media budget.
- Reduced CPA by 22% while maintaining target ROAS, increased CTR by 17% through A/B testing, and contributed to a 15% conversion-rate improvement using GA4-led analysis.
Customer Service Associate
Tech Mahindra · Flipkart Process · Indian Multinational Technology Company- Handled 40+ client inquiries daily through omnichannel support while maintaining a customer satisfaction score above 95%.
- Worked with cross-functional teams on complex escalations, reducing average resolution time by 20%.
- Maintained 100% CRM data-entry accuracy and consistently achieved 98%+ SLA adherence.
Independent Digital Marketing Consultant
Freelance- Managed Google Ads Search, Display, and YouTube plus Meta Ads campaigns for small and medium businesses.
- Worked on hyperlocal targeting, GTM and GA4 conversion tracking, and campaign optimization to improve CTR, CPL, and ROI.
Complete Technical & Domain Expertise
Core Focus Areas & Execution Stack
Google Ads & PMax
Search, Performance Max, Display, YouTube, and Demand Gen campaign execution with structured optimization.
Paid Social (Meta Ads)
Audience targeting, creative testing, and ongoing campaign optimization for lead generation and growth.
Analytics & GA4 Tracking
GA4/GTM conversion tracking, performance analysis, and Excel-based reporting for clearer optimization decisions.
Verified Certifications (Skillshop & Microsoft)
Academic Foundation
Bachelor of Science (B.Sc.), Mathematics & Statistics — Kumaun University, Jul 2016 – Feb 2020
Statistical training that supports structured performance analysis, measurement, and experimental A/B testing.
Open to paid search and performance marketing opportunities with ambitious agencies and growth teams.
Let's discuss how disciplined campaign operations, strong measurement, and practical optimization can improve your paid media performance.